On my screne the 3 lines overlap each other. I had this problem with my descriptions and even home page and it is because of the font size.  Could be my monitor.

Just style:

"This is a cold process Saponification soap. This makes a wonderful soap that is gentle and more moisturizing to your skin than soaps bought in the grocery store. "

In the product descriptions I would make this the second or third paragraph. I am not 100% sure --maybe someone else knows- But I think the spiders need to see the item info and not just the same beginning description line. To me "what kind of soap" seems more important than seeing the above first in a description over and over.

I have wrestled with the way my descriptions look in the BISI shopping area listings. This appearance is due to what the BISI program sees/allows. Look at the BUY section off of the BISI home page. Some products show 3 lines of teaser description and some show one - I want as much unique info out there to draw customers in. Check the way the desriptions are written to see why some sellers have 3 lines of good product content and  why some have great keywording showing and some not. Don't waste the advertising space BISI gives you or that Google gives you!

Below are examples I copied from the Shop product list. What would you like to have seen as your teaser description?

• You'll LOVE the quality of the silky satin Spray's. "PICK YOUR SCENT" ....
• ADOBE mineral blush is a matte, earthy colored blush that works well with most skin tones. Loose mineral blushes are silky smooth used for blush or contour. Ex....
• Product: Clenbuterol 40mcg x 100 Tabs Clenbuterol is a Beta ....
• GENERATION X TANNING LOTION Why pay ManufacturesWholesale Prices Of $32.00 Per Bottle Get it from us for $120.00 For aCase of 12 ....
• Warm Encounter Cream 5oz Jar. Like it Warm? Our warm Encounter cream is sure to make you Steamy! NEW! Warm Encounter Cream is a silky, thin, creamy long-lasting...
• Brand: John Deere LIC ....
• Butterflies dance, adding springtime romance to a sweet bubblegum-pink pajama set. The rib-knit tank is decorated by a perky center graphic featuring a pair of bright-winged butter
• ENJOY HOURS OF MUSIC, VIDEO, OR FM RADIO WHILE ON ON THE GO!
• This insulated pitcher has the Pittsburgh Penguins logo on the side. This is new in the original box which has no marking on it. This would make a nice addition to someones col...
• Player: Michael Jordan Sport: Basketball Year: 1988-1989 Set: Fleer Insert Set: n....
  

OK I am off of my soapbox!

I am still fixing things for my webstore. This is way different thinking than online auctions!

Cathy