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BISI Admin
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| This is a great thread. Very informative and worthy of sticky! Thank you Jennifer for your contribution to this community.
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Tomas
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BISI Guru
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Last Login: 3/21/2008 3:09:13 PM
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BISI Guru
Group: Forum Members
Last Login: 3/21/2008 3:09:13 PM
Posts: 298,
Visits: 485
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Technical guidelines- Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
- Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
- Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
- Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google webmaster tools.
- If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
- Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
Most of this information is not something you have to worry about so I am gonna hit the topics that are of concern to us. Text browsers, always a good idea to view your store so you can see what search engines see. However, BuyItSellIt does a really good job as it is of making our stores good for search engines. I have viewed mine w/o any CSS installed and it looks kinda freaky but is definately readable. Everything else in this section has been addressed by BuyItSellIt and is not of concern to us store owners. 
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Jennifer Check out some of my work on my Portfolio page!
Stock template and existing template implementation now available!
Sexy Lingerie! Look Sexy! Feel Sexy! Be Sexy!
www.moonlightseduction.net
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BISI Guru
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| Quality guidelines These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit. If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts. ------------------------ Again, not really something we have to worry about over here but as an fyi, spell correctly. I have never been a fan of PURPOSELY spelling words wrong to get traffic. And Google is so good at catching when we misspell words, what is the point? Searchers will probably click the link thinking "Yeah, that is what I meant!"
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Jennifer Check out some of my work on my Portfolio page!
Stock template and existing template implementation now available!
Sexy Lingerie! Look Sexy! Feel Sexy! Be Sexy!
www.moonlightseduction.net
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BISI Guru
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| Now on down that page to more useful information... Quality guidelines - basic principles - Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking." Cloaking - if we are doing this, it would be due to something BuyItSellIt has set up. I do not see this happening so I would not worry about this one.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" The short for our use, don't keyword spam. And what if search engines did not exist? That is really a good thing to think about. If you were writing an article in a newspaper, would it read the same as the content on your site? The answer should be yes. Now, I know I use keywords as much as naturally possible in my writing. Why? Because the more a person reads a word or phrase, the more they remember it and it sticks in their heads. So, repetition is not bad but too much repetition can be.
- Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links. Now, you can not prevent what sites link to you, but you can prevent what sites you link to. Linking to pages that have tons of links and no real content can hurt you. Only link to sites that are quality sites with good content.
- Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google. I don't think any of you would do this but this also goes into I would not recommend signing up for those sites that say they will submit you to hundreds of search engines at once. Do it yourself, manually.
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JenniferCheck out some of my work on my Portfolio page!
Stock template and existing template implementation now available!
Sexy Lingerie! Look Sexy! Feel Sexy! Be Sexy!
www.moonlightseduction.net
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BISI Guru
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Last Login: 3/21/2008 3:09:13 PM
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| Ok, try three for this post. I keep hitting some button on my keyboard that keeps loosing my post and erroring out IE7! This is a summary of what NOT to do copied straight from the end of the link I posted originally. It is a great short & sweet list! Quality guidelines - specific guidelines
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JenniferCheck out some of my work on my Portfolio page!
Stock template and existing template implementation now available!
Sexy Lingerie! Look Sexy! Feel Sexy! Be Sexy!
www.moonlightseduction.net
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BISI Guru
Group: Forum Members
Last Login: 3/21/2008 3:09:13 PM
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| For some more detailed information on what to put in the content (text) of your website, this page is a good read. It is pretty much what I have went over so far, but in different words. http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=related Below are some excerpts straight from Google's help pages. How often will Googlebot access my web pages?
For most sites, Googlebot shouldn't access your site more than once every few seconds on average. However, due to network delays, it's possible that the rate will appear to be slightly higher over short periods. Why doesn't Google index all of the pages of my site?
Although we index billions of webpages and are constantly working to increase the number of pages we include, we can't guarantee that we'll crawl all of the pages of a particular site. While we can't guarantee that all pages of a site will consistently appear in our index, we do offer our guidelines for maintaining a Google-friendly site. Google 101: How Google crawls, indexes, and serves the web
When you sit down at your computer and do a Google search, you're almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results? In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you. The three key processes in delivering search results to you are: - Crawling: Does Google know about your site? Can we find it?
- Indexing: Can Google index your site?
- Serving: Does the site have good and useful content that is relevant to the user's search?
Crawling
Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits of each these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index. Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service. Indexing
Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of most Flash files or dynamic pages. Serving results
When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site's ranking.
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JenniferCheck out some of my work on my Portfolio page!
Stock template and existing template implementation now available!
Sexy Lingerie! Look Sexy! Feel Sexy! Be Sexy!
www.moonlightseduction.net
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